AI Meeting Intelligence & Sales Notes Automation3 min readUpdated September 2026

Recording Calls on Live M&A and Growth Strategy Deals

An M&A advisory or growth strategy engagement runs on calls that are confidential by default: buy-side diligence calls, management presentations from a target company, growth strategy sessions that touch a client's unreleased plans. Before asking which recording tool is better, a firm doing this work has to ask whether recording a given call is appropriate at all.

Fathom vs Fireflies for m&a advisory & growth strategy is a checklist question first: which calls on an active deal can go through a general-purpose recording tool, under what confidentiality terms, and which ones need a different standard entirely.

Vendors Covered in this Article

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Sort your calls into two categories before you record anything

  • Internal team syncs and client relationship calls not tied to an active, confidential deal
  • Active deal calls: management presentations, buy-side or sell-side diligence sessions, calls covered by an NDA with the counterparty

The first category is a reasonable candidate for a general recording tool under your firm's normal confidentiality practices. The second category needs a deliberate decision, made with your firm's deal-risk or compliance function, about whether a third-party vendor's data handling meets the confidentiality standard the NDA itself requires.

Why an NDA changes the calculus

When a deal call is covered by an NDA, recording it through a third-party vendor means that vendor now holds data covered by a confidentiality obligation your firm signed. Check the vendor's own data handling and security terms against what your NDA requires before recording a single active-deal call, not after a counterparty's counsel asks where the recording lives.

This is worth raising directly with counsel drafting or reviewing the NDA, so the agreement itself reflects your actual practice rather than being silent on something your firm is already doing.

Fathom for internal team calls and client relationship management

For calls outside the confidential deal category, internal strategy discussions, general client relationship check-ins, Fathom's fast recap helps a lean deal team stay aligned without extra note-taking overhead between a busy schedule of client and prospect conversations.

Fireflies for a firm managing multiple non-confidential engagements at once

A firm running several growth strategy engagements simultaneously, none tied to an active confidential transaction, benefits from a searchable library across those engagements: a partner can check what a client said about their growth priorities six months ago without digging through separate meeting notes files.

That kind of continuity matters especially at firms where consultants rotate across engagements, since a new team member picking up a client relationship benefits from being able to search the client's own history rather than relying entirely on a handoff conversation with whoever worked the account before.

What to check before recording any deal-related call

Confirm your firm's standard NDA language doesn't restrict third-party recording of counterparty calls, since some do. Get explicit sign-off from your deal-risk or compliance function before using a general recording tool on anything covered by an active NDA. And when in doubt, default to not recording a confidential deal call, using detailed manual notes from a dedicated notetaker instead.

Document the decision either way in the deal file, so a review months later can see that the call was up front, not an oversight discovered after the fact.

A common mistake: recording out of habit on a new deal

A team that has recorded every internal call for months can slip into recording a deal call out of habit, without pausing to check whether this particular call is now covered by an NDA the firm signed days earlier. Build a simple trigger into your deal process: the moment an NDA is executed, flag every related call as needing the confidential-deal review before recording, not the default assumption that's applied to everything else.

Why growth strategy work often tolerates more recording than deal work

A growth strategy engagement without an active transaction attached, helping a client think through market entry or a new product line, generally carries a lower confidentiality bar than a live M&A process with a specific counterparty and signed NDA. That doesn't mean anything goes: client-sensitive strategy discussions still deserve care. It means the review process can be lighter, since there's no external counterparty's confidentiality obligation layered on top of your own client relationship.

A worked example: reusing strategy insight across engagements

Say a growth strategy client describes, on a working session call, a specific operational constraint that's shaping their expansion options. Months later, a different client in an adjacent sector faces something similar. A searchable archive of past non-confidential strategy calls, kept separate from any deal-specific record, lets a consultant draw on that pattern recognition deliberately, while still respecting that the specifics of any one client's situation stay with that client.

Executive Capability Standard

What Good Looks Like

Good conversation capture for an M&A or strategy advisory firm means every call is sorted correctly between routine and confidential-deal categories before it's ever recorded, with the confidential category handled to the NDA's actual standard.

Building The Capability (5-Stage Skill Ladder)

1. Learn:Review your last three active deals and confirm which calls were recorded and whether that matched what the NDA actually allowed.
2. Do Manually:Have deal leads manually flag each call as routine or confidential-deal before scheduling it, with recording decided accordingly.
3. Delegate:Assign your deal-risk or compliance function to review and approve recording tool use on any NDA-covered engagement.
4. Automate:Build a simple checklist trigger tied to NDA execution that flags related calls for the confidential-deal review automatically.
5. Buy:Formalize a firmwide policy, reviewed by deal-risk, distinguishing recordable routine calls from confidential-deal calls that require a different standard.

How to Get Started

Disclosure: We may earn a commission if you buy through some links on this page. It doesn't change what we recommend.

HubSpot

For a firm managing a pipeline of non-confidential growth strategy engagements alongside deal work, a CRM like HubSpot keeps client relationship history in one place separate from deal-specific records.

Visit HubSpot→

Frequently Asked Questions

Can we record a management presentation from a target company?

Only after confirming it doesn't conflict with the NDA governing the transaction and getting sign-off from your firm's deal-risk function. Management presentations often contain exactly the kind of non-public information an NDA is meant to protect, so this deserves deliberate review, not a default yes.

Should the target company be told a call is being recorded?

Yes, always disclose recording clearly regardless of what internal policy ultimately decides about whether recording is appropriate at all. Never record a call with an external counterparty without clear, explicit consent from everyone on it.

What if a client specifically asks that nothing be recorded?

Honor that request without exception, and note it in your deal file so the whole team knows to rely on manual notes instead. Some clients have their own confidentiality concerns about third-party tools that override whatever your firm's default practice would otherwise be.

About the numbers

This guide doesn't quote a sourced benchmark. Figures in it are estimates or general guidance, so check them against your own numbers.

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