Revenue Intelligence & CRM Pipeline Operations3 min readUpdated September 2026

Scratchpad vs Dooly for a Building Materials Distributor

For a commercial building materials supplier, the choice between Scratchpad and Dooly depends on which gap is costing you more: rebate tier tracking on standing accounts or detail lost on project bid calls. The business runs two motions at once, predictable reorders with volume rebate tiers and one-off bids tied to a construction timeline.

Work through the worksheet below with your own account list in front of you, and the choice between Scratchpad and Dooly gets a lot more concrete.

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Column one: which accounts are standing, and which are project bids

Split your open pipeline into two lists. Standing accounts reorder routinely and their revenue depends on rebate tier accuracy and reorder cadence. Project bids are one-time, larger, and depend on winning against the contractor's other quotes before a specific bid deadline. If this split does not already exist in your CRM, that alone is worth fixing before comparing tools, since a rebate-tier account and a single competitive bid have almost nothing in common operationally.

Column two: where rebate tier tracking currently lives

Volume rebates usually depend on a rolling total of what an account has purchased over a quarter or a year, crossing a threshold that qualifies the account for a better price. If that running total lives in a separate spreadsheet the sales team updates by hand, it drifts out of sync with the CRM quickly, and an account can cross a rebate threshold without anyone noticing until the account manager gets an angry call about an invoice at the old rate. A bulk-edit view like Scratchpad's is a direct fit for a weekly reconciliation pass across every standing account's running total against its tier.

Column three: where project bid detail currently lives

A project bid call with a contractor's purchasing manager or estimator often includes specifics that matter later: a required delivery window, a competing supplier they are also quoting, or a willingness to substitute a product if lead time is an issue. If those details only exist in whoever took the call's memory, the quote that goes out later can miss the exact thing that would have won the bid. Dooly's call-capture approach pushes that kind of detail into the CRM automatically instead of depending on someone's notes.

Column four: matching the gap to the tool

If your rebate math is the part that keeps drifting and causing invoice disputes, start with Scratchpad and run the reconciliation weekly. If project bids are the part going cold because call detail never makes it into the quote, start with Dooly. Suppliers running both a large standing-account book and a steady stream of project bids often end up using both, but rarely need to start with both at once.

Column five: what a reorder cadence field adds either way

Add a simple expected reorder date to every standing account, based on its historical ordering pattern. An account that goes quiet past its usual reorder window is an early signal worth a call before the order goes to a competitor instead, and it is a far better early warning than waiting for the account to formally churn. This is a cheap addition to either setup and it catches a specific, common failure: an account manager assumes a quiet account is just between orders, when it has actually already switched suppliers.

What to check before rolling either tool out

Confirm who currently owns rebate tier math and who currently owns project bid follow-up, since those are often two different people with two different habits, and a single tool rollout that ignores that split tends to get adopted by one team and ignored by the other. MeetMyCRO's AI CRO, Roger, can also scan standing accounts against their expected reorder dates and flag ones running late, so an account manager has a reason to call before the order quietly goes elsewhere.

Check these items before rolling either tool out:

  • Confirm each account is labeled as a standing reorder account or a project bid, since the two need different tracking.
  • Add a running purchase total and the current tier threshold to standing account records, and reconcile against invoiced volume on a fixed schedule.
  • Record delivery windows and acceptable substitute products from bid calls directly on the project record.
  • Add an expected reorder date to each standing account so a late reorder triggers a call instead of going unnoticed.

Handling a large one-time project order differently from a standing reorder

A single large project order can be worth more than a year of a standing account's routine reorders, and it deserves closer attention than the same automated reminder cadence built for repeat business. Flag any order above a set size for a personal check-in call before the delivery date, regardless of how routine the account otherwise is, since a large order is also where a supply or logistics problem does the most damage to the relationship if it goes unnoticed until the delivery date arrives.

Executive Capability Standard

What Good Looks Like

Good revenue intelligence for a building materials supplier means every standing account's rebate tier is reconciled against actual purchase volume on a fixed schedule, and every project bid captures the specific requirements that will decide who wins it.

Building The Capability (5-Stage Skill Ladder)

1. Learn:Split your open accounts into standing reorder business and one-time project bids, and check where rebate math and bid call detail currently live outside the CRM.
2. Do Manually:Require account managers to update the running rebate total after every order and log project bid specifics on the deal record right after each call.
3. Delegate:Assign one person to reconcile rebate tiers against invoiced volume weekly and to review project bids approaching their deadline.
4. Automate:Pull invoiced volume automatically from your order system onto the account record so the rebate tier updates without manual entry.
5. Buy:Add Scratchpad for the rebate reconciliation pass, or Dooly if project bid detail from calls is what keeps getting lost before the quote goes out.

How to Get Started

Disclosure: We may earn a commission if you buy through some links on this page. It doesn't change what we recommend.

Frequently Asked Questions

How should volume rebate tiers be tracked against a CRM record?

Add a running purchase total and the current tier threshold directly to the account record, and reconcile it against actual invoiced volume on a fixed schedule, weekly or monthly depending on order frequency. Letting the rebate math live only in a separate spreadsheet is the most common reason accounts get billed at the wrong tier.

What is the biggest reason a project bid loses to a competitor?

Missing a specific requirement the contractor mentioned on the call, such as a delivery window or a willingness to accept a substitute product, because the detail never made it from the call into the actual quote. Capturing that detail automatically during the call closes the gap more reliably than relying on notes.

How do you know when a standing account is at risk of leaving?

Track an expected reorder date based on the account's own history, and treat a account that runs past that window without ordering as a signal worth a call, not a coincidence. Waiting for a formal cancellation is usually too late to win the account back.

About the numbers

This guide doesn't quote a sourced benchmark. Figures in it are estimates or general guidance, so check them against your own numbers.

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