Revenue Intelligence & CRM Pipeline Operations3 min readUpdated September 2026

Scratchpad vs Dooly for a General Contractor's Bid Pipeline

A general contractor running many bids at once should use a bulk-review tool like Scratchpad for weekly go/no-go discipline and a call-capture tool like Dooly for owner and architect conversations. Each bid sits at a different stage, needs different prequalification paperwork, and involves a different mix of owner, architect and preconstruction staff.

The short version: bid pipelines live or die on go and no-go discipline and clean data across many open opportunities, which favors a bulk-review tool, while owner and architect calls carry detail worth capturing precisely, which favors a call-capture tool.

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The scenario: eight bids, three different stages of readiness

Of the eight jobs, three are still at rough budget stage and might not turn into a real bid at all. Two are in active preconstruction, with subcontractor pricing coming in and value engineering conversations underway. Three are fully bid and waiting on an owner decision. A CRM that treats all eight the same, as generic open deals, hides the fact that the three rough-budget jobs need a go or no-go decision soon, before more estimating time gets spent on work that will not convert.

Running the weekly go/no-go review with Scratchpad

Every Monday, the preconstruction lead pulls up all eight bids in a grid view: stage, estimated value, bid due date, and whether prequalification paperwork is complete. In ten minutes, it is clear which rough-budget jobs have gone quiet and should be dropped, and which fully bid jobs are approaching their decision date without a recent touchpoint. That kind of fast, cross-project scan is what Scratchpad's spreadsheet-style layout is built for, and it is hard to do as quickly by opening eight separate records one at a time.

Capturing the architect call with Dooly

On one of the design-build jobs, a call with the architect covers a value-engineering change that affects the budget, a scheduling conflict with another trade, and a soft commitment on the next milestone date. If those three details only live in whoever took the call's memory, they are easy to lose by the time the estimating team needs them a week later. Dooly's call notes push structured fields, like the revised budget number or the new milestone date, directly onto the deal record as the call happens.

Where the two tools would have caught different mistakes

In this scenario, Scratchpad is what catches a rough-budget job that has gone cold for three weeks without anyone deciding to walk away from it, saving the team from spending more estimating hours on a dead lead. Dooly is what catches the architect's scheduling comment from being lost between the call and the next internal coordination meeting. Neither tool would have caught the other's failure mode, which is the real argument for treating this as a question of which problem is bigger right now, not which tool is better in the abstract.

What prequalification tracking adds to either setup

Every serious bid usually requires prequalification paperwork: bonding capacity, safety record, references from comparable projects. Missing paperwork is a common, preventable reason a strong bid gets disqualified before the price is even opened. A dedicated field for prequalification status on every deal, checked during the weekly review, closes that gap regardless of which tool handles the rest of the pipeline.

Bringing the estimating team into the same view

Preconstruction and estimating often work from different documents, a bid list in one place and a takeoff spreadsheet in another, which makes it easy for a job to change scope without the sales-side record catching up. Whichever tool a contractor picks, the estimating team's current pricing and scope notes should land on the same deal record the preconstruction lead reviews on Monday, not in a parallel folder nobody checks during that weekly pass. That one habit keeps the go or no-go call grounded in the latest numbers instead of a scope that was already revised twice.

Deciding which tool to try first

A contractor whose bid list is accurate but whose owner and architect conversations keep losing detail should start with Dooly, since the pipeline hygiene is already fine and the leak is in call capture. A contractor whose bid list is stale, with jobs sitting untouched for weeks past their due date, should start with Scratchpad, since the leak is in the weekly review discipline itself. Buying the wrong one first does not hurt, but it does waste a month while the actual problem keeps costing bids in the background. MeetMyCRO's AI CRO, Roger, can also flag a bid that has gone quiet past its due date so it surfaces before the weekly review rather than during it.

Use these questions to decide which tool to try first:

  • Ask whether bids stall because stage and due-date data is messy across many open opportunities, which points toward a bulk-review tool.
  • Ask whether bids are lost because a detail from an owner or architect call never reached the estimating team.
  • Check whether prequalification status, such as bonding letters and safety statistics, is tracked as its own field.
  • Treat rough budget requests as an early stage with a short shelf life, and force a go or no-go decision when they go quiet.
Executive Capability Standard

What Good Looks Like

Good revenue intelligence for a general contractor means every open bid shows its stage, due date, and prequalification status in one place, reviewed weekly so no job silently goes stale before a go or no-go decision is made.

Building The Capability (5-Stage Skill Ladder)

1. Learn:List every currently open bid and rough budget request, and check how many have gone more than two weeks without a real update.
2. Do Manually:Require the preconstruction lead to update stage, due date, and prequalification status on every bid after each meaningful call or milestone.
3. Delegate:Assign one person to run the weekly go or no-go review across the full bid list, regardless of who is working each individual job.
4. Automate:Connect bid due dates to a calendar or reminder system so an approaching decision date surfaces automatically instead of depending on someone remembering.
5. Buy:Add Scratchpad for the weekly cross-bid review, or Dooly if detail from owner and architect calls is what keeps getting lost before it reaches estimating.

How to Get Started

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Frequently Asked Questions

How often should a general contractor review its full bid pipeline?

Weekly is typical for a contractor running several active bids at once. A short, fixed-cadence review that checks every open bid against its due date and readiness catches stalled or dead opportunities before more estimating time is wasted on them.

What is the most common reason a qualified bid gets disqualified?

Incomplete prequalification paperwork, such as an outdated bonding letter or missing safety statistics, submitted alongside an otherwise strong bid. Tracking prequalification status as its own field on the deal catches this before the bid deadline, not after.

Should rough budget requests be tracked in the same pipeline as formal bids?

Yes, but as an earlier stage with a shorter shelf life. A rough budget request that goes quiet for a few weeks should trigger a go or no-go decision rather than sitting indefinitely as an open opportunity alongside fully bid, active jobs.

About the numbers

This guide doesn't quote a sourced benchmark. Figures in it are estimates or general guidance, so check them against your own numbers.

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