Revenue Intelligence & CRM Pipeline Operations3 min readUpdated September 2026

Scratchpad vs Dooly for a Commercial Debt Advisory Shop

A commercial mortgage broker should pair a bulk-scanning tool like Scratchpad with a call-capture tool like Dooly, and add Scratchpad first if many live lender conversations are hard to track. A single placement shops one borrower's deal to several lenders at once, which a one-buyer, one-seller stage list represents poorly.

Here is how to decide between Scratchpad and Dooly once you look at where a placement actually gets complicated.

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Why one deal needs to track many lender relationships at once

A single borrower's financing request might go to six or eight lenders, each moving at its own pace through underwriting, and each with its own term sheet once it commits. If the CRM only has one "stage" field for the whole deal, a broker loses the ability to see, at a glance, which lenders are still live and which have quietly gone cold. The more useful structure treats each lender relationship on a given deal as its own tracked line, not a note buried in the main deal record.

Where Scratchpad fits: scanning many live lender conversations at once

A broker with a dozen active borrower deals, each shopped to several lenders, is realistically tracking fifty or more individual lender conversations simultaneously. A grid view that shows every lender line across every deal, sorted by how long it has been since the last update, is the fastest way to catch a lender that has gone quiet and needs a nudge before the borrower's rate lock window closes. Scratchpad's spreadsheet approach is built for exactly this kind of high-volume, cross-deal scan.

Where Dooly fits: capturing what a lender's underwriter actually asked for

A call with a lender's underwriting team often produces a specific, time-sensitive request: an updated rent roll, a clarification on the sponsor's balance sheet, or a revised exit strategy narrative. Missing that request, or missing the deadline attached to it, can knock a lender out of contention entirely. Capturing that detail automatically as the call happens, rather than depending on whoever took the call to relay it accurately later, protects a live lender relationship from an avoidable, preventable drop.

Tracking rate-lock windows as their own risk factor

A borrower's rate expectations, and sometimes a lender's own pricing, are sensitive to the broader rate environment, and a term sheet that looked attractive when issued can look considerably less attractive by the time a borrower is ready to sign if enough time has passed. Track a term sheet's effective date and any rate-lock deadline as its own field, separate from general deal stage, so a broker can flag a deal at risk of losing its pricing window before the borrower discovers it themselves.

Deciding which tool to add first

If the pattern you see is lenders going quiet and nobody noticing until the borrower asks for a status update, that is a bulk-review gap, and Scratchpad is the more direct fix. If the pattern is underwriting requests getting missed or answered late, that is a call-capture gap, and Dooly is the more direct fix. A shop running many simultaneous placements across many lenders often needs both eventually, but the honest starting point is whichever failure is actually costing placements right now.

Follow these steps to decide which tool to add first:

  1. Give each lender its own tracked line under the deal, showing current status, last update and any outstanding request.
  2. Note where deals slip: missed underwriting requests point to call capture, while lost visibility across lenders points to bulk review.
  3. Add fields for the term sheet's effective date and any rate-lock deadline, reviewed regularly against today's date.
  4. Trial the tool that addresses the biggest gap, and keep the lender relationship itself in human hands.

What neither tool replaces: the lender relationship itself

Software can track which lenders are live on a deal and what they asked for, but it does not replace knowing which lenders are currently hungry for a particular asset class or loan size, which shifts with the broader rate and credit environment more often than a CRM field gets updated. That knowledge still has to live with the broker, refreshed through regular conversations with lender relationship contacts, not assumed to be current just because a lender was active on the last deal.

What a borrower expects to see during a multi-lender placement

A borrower shopping a deal across several lenders usually wants periodic status updates, not silence until a term sheet arrives. A short, honest update on which lenders are still reviewing and which have passed, sent on a predictable schedule rather than only when there is good news, keeps a borrower from assuming the broker has gone quiet on their deal. That single habit of proactive, scheduled communication is a common differentiator between brokers a borrower trusts with the next deal and ones they quietly stop calling for a competing shop instead.

Handling a lender that comes back with a conditional approval

A conditional approval, a term sheet contingent on further items like a satisfied environmental report or an updated appraisal, is not the same as a firm commitment, and treating it as such on the deal record overstates how close a placement actually is. Track the specific conditions separately and follow up on each one by name, since a placement that looks done on paper but is actually waiting on three open conditions is a common way a broker gets caught off guard by a deal that stalls right before closing.

Executive Capability Standard

What Good Looks Like

Good revenue intelligence for a commercial mortgage brokerage means every lender on a live deal has its own tracked status and last-update date, with rate-lock windows flagged separately so a deal never quietly loses its pricing while waiting on a signature.

Building The Capability (5-Stage Skill Ladder)

1. Learn:Check whether your current system tracks each lender on a deal separately, or only a single stage for the whole placement.
2. Do Manually:Require a lender-by-lender status update after every underwriting call, including any specific request and its deadline.
3. Delegate:Assign one person to scan every active deal's lender lines weekly, flagging any that have gone quiet past a reasonable follow-up window.
4. Automate:Set a reminder tied to each term sheet's rate-lock deadline so an expiring pricing window surfaces automatically rather than being discovered late.
5. Buy:Add Scratchpad for the weekly cross-deal lender scan, or Dooly if underwriting requests from calls are what keep getting missed or answered late.

How to Get Started

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Frequently Asked Questions

How should multiple lenders on the same deal be tracked?

Give each lender its own tracked line under the deal, showing its current status, last update, and any outstanding request, rather than a single stage field for the whole deal. Without that structure, it is easy to lose sight of which lenders are still actively reviewing the request and which have effectively gone cold.

What is the biggest risk of losing a lender relationship mid-deal?

Missing an underwriting request or its deadline, such as an updated rent roll or a clarification the underwriter asked for on a call. That detail is easy to lose if it only exists in whoever took the call's memory, and missing it can knock an otherwise strong lender out of contention.

How should rate-lock windows be tracked separately from deal stage?

Add a field for the term sheet's effective date and any rate-lock deadline, reviewed regularly against the current date. A deal that is technically still open can lose its attractive pricing simply because too much time passed between the term sheet and signing.

About the numbers

This guide doesn't quote a sourced benchmark. Figures in it are estimates or general guidance, so check them against your own numbers.

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