Revenue Intelligence & CRM Pipeline Operations3 min readUpdated September 2026

Scratchpad vs Dooly for an Asset-Based Lender's Origination Pipeline

Specialty asset-based lenders originate most of their new business through referral sources, brokers, attorneys, and accountants who bring them a borrower rather than through cold outbound. That referral relationship needs its own tracking, separate from the underwriting pipeline itself, and once a facility closes, covenant compliance and renewal timing add a second kind of ongoing tracking that a typical one-and-done sales pipeline was never built to handle.

Here are the questions a specialty lender's originations team tends to ask when comparing Scratchpad and Dooly for this particular shape of pipeline.

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How should referral source attribution actually work?

Every new origination should carry a tracked referral source from day one, not reconstructed later when it is time to calculate a referral fee. A bulk view across all originations, grouped by referral source, is a useful periodic check on which relationships are actually producing deals and which have gone quiet, which matters because referral relationships need occasional maintenance calls of their own to stay warm, and it is easy to lose track of which sources need that attention without a clear view across the whole book.

Where does the long underwriting cycle create the most risk?

Asset-based lending underwriting can run for months, involving field exams, collateral appraisals, and multiple rounds of financial due diligence with the borrower's CFO. A call with the borrower's CFO midway through that process often surfaces a detail that changes the deal, a covenant the borrower wants adjusted, a change in their revolver usage, or a timing constraint on when they need funding. Losing that detail between the call and the credit committee memo is a real risk on a deal this long, and it is the kind of thing call capture is built to prevent.

What happens after the facility closes?

A closed facility is not the end of the relationship, it is the start of ongoing covenant monitoring and an eventual renewal or renegotiation. Tracking covenant compliance and upcoming renewal dates as their own pipeline, distinct from new originations, keeps a portfolio manager from discovering a covenant breach or a lapsed renewal window only when the borrower brings it up, which is a worse position for the lender than catching it proactively.

So which tool actually fits better here?

If the recurring problem is referral sources going quiet without anyone noticing, or covenant renewal dates slipping past without a proactive check-in, that is a bulk-review problem, and Scratchpad's grid view is the more direct fit for scanning a portfolio regularly. If the recurring problem is losing specific underwriting detail from a borrower CFO call between the conversation and the credit memo, that is a call-capture problem, and Dooly is the more direct fit. Most specialty lenders eventually need both, given how much of the business runs on both referral relationships and long, detail-heavy underwriting calls.

Weigh these points when choosing between the two tools:

  • Check whether referral sources are tagged on every origination at intake, since attribution drives referral fees.
  • Look for details lost between a borrower CFO call and the credit committee memo, which points toward call capture.
  • Decide whether a bulk view of originations grouped by referral source would reveal relationships that have gone quiet.
  • Confirm covenant compliance and renewal dates are tracked as their own pipeline after a facility closes.

How should referral fees actually get calculated and paid?

Referral fee terms vary by source and sometimes by deal, and if that arrangement is not recorded when the origination is first logged, calculating it correctly months later at closing becomes guesswork. A required field for the agreed referral fee terms, entered at intake rather than reconstructed at closing, prevents a dispute with a referral source who brought real business and deserves to be paid accurately and on time.

What a portfolio manager needs that neither tool provides on its own

Neither platform performs the actual credit analysis or covenant calculation, both still depend on financial data pulled from the borrower's own reporting. What either tool can do is make sure the borrower's next reporting deadline and the portfolio manager's next required review are both visible and tracked, so the underlying credit work happens on schedule rather than being discovered late because nobody was prompted to look at a given facility.

What changes once a lender is managing a larger book of facilities

A single portfolio manager can reasonably track a handful of facilities from memory, but that stops scaling well past a dozen or so, particularly once renewal dates and reporting deadlines start overlapping across the book. That growth point is usually when a specialty lender moves from an ad hoc tracking habit toward a tool that can scan the whole portfolio at once for upcoming deadlines, rather than relying on any one person remembering which facility needs attention next, which becomes a real, concrete risk the moment that person is out sick, on vacation, or leaves the role entirely.

What field examinations add to the underwriting timeline

A field exam, where an outside examiner physically verifies collateral like inventory or receivables, adds its own scheduling dependency to an already long underwriting cycle, and a delayed exam can quietly push back a closing date that everyone else on the deal still believes is on track. Track the field exam as its own milestone with its own expected completion date, rather than folding it into a generic underwriting stage, so a slipping exam schedule surfaces early enough to reset expectations with the borrower before it becomes a surprise.

Executive Capability Standard

What Good Looks Like

Good revenue intelligence for a specialty asset-based lender means every origination is tagged to its referral source at intake, and every closed facility's covenant and renewal dates are tracked and reviewed on schedule, not just remembered when the borrower brings them up.

Building The Capability (5-Stage Skill Ladder)

1. Learn:Check whether current originations carry a tracked referral source, and whether covenant renewal dates are visible anywhere outside individual credit files.
2. Do Manually:Require referral source and agreed fee terms to be logged at intake, and require underwriters to log any CFO call detail that could affect the credit decision.
3. Delegate:Assign a portfolio manager to review referral source activity and upcoming covenant renewals on a fixed schedule, not only when a borrower reaches out.
4. Automate:Set reminders tied to each facility's reporting deadlines and renewal dates so they surface automatically rather than depending on someone remembering.
5. Buy:Add Scratchpad for the periodic referral-source and renewal review, or Dooly if underwriting call detail is what keeps getting lost before the credit memo is written.

How to Get Started

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Frequently Asked Questions

How should referral sources be tracked across originations?

Tag every new origination with its referral source at intake, then review originations grouped by source on a recurring schedule. That view shows which relationships are producing deals and which have gone quiet and may need a maintenance call to reactivate.

What is the biggest risk during a long asset-based lending underwriting cycle?

Losing a specific detail from a borrower CFO call, such as a requested covenant adjustment or a change in revolver usage, between the conversation and the credit committee memo. Capturing that detail in structured form as the call happens is the more reliable fix.

How should covenant compliance and renewals be tracked after a facility closes?

As their own pipeline, separate from new originations, with upcoming renewal dates and reporting deadlines reviewed on a fixed schedule. Treating a closed facility as finished business rather than ongoing tracking is a common way a covenant issue goes unnoticed until the borrower raises it.

About the numbers

This guide doesn't quote a sourced benchmark. Figures in it are estimates or general guidance, so check them against your own numbers.

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